main target for research over the coming decades."--BOOK JACKET.

-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start

assessment and diagnosis -- Research methods -- Anxiety disorders -- Somatoform and dissociative disorcers

What is marketing? ; The marketing plan ; Buying behaviour and marketing research ; Branding and

science research -- Paternalistic lies -- Lies to the sick and dying -- Conclusion -- Appendix. Excerpts

-- The business plan -- the entrepreneur's blueprint -- Preparing the Business Plan -- Marketing research

Communication -- Research.

-- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink

-- Epilogue: Research methods in media studies.

Introduction to social psychology -- Methodology: how social psychologists do research -- Social

advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate

/ Raymond S. Nickerson -- Prodigies and creativity / Michael J.A. Howe -- Fifty years of creativity research