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277. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
Available: Copies:
278. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Strategic marketing information systems ; Sales forecasting systems ; marketing research systems ; Product
Available: Copies:
279. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
Available: Copies:
280. 
Cover image for Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Motivational research (Marketing)
Available: Copies:
281. 
Cover image for Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
Available: Copies:
282. 
Cover image for Information, systems, and information systems : making sense of the field
by 
Checkland, Peter.
Format: 
Books
Publication Date 
1998
Excerpt: 
Information System which Won the War. 6. Soft Systems Methodology in Action Research. 7. Experiences in the
Available: Copies:
283. 
Cover image for The role of psychological tests in education in South Africa : issues, controversies, and benefits
by 
Owen, K.
Format: 
Books
Publication Date 
1998
Excerpt: 
Human Sciences Research Council ; Thorold's Africana Books [distributor],
Available: Copies:
284. 
Cover image for Ethics in psychology : professional standards and cases
by 
Koocher, Gerald P.
Format: 
Books
Publication Date 
1998
Excerpt: 
Psychology -- Research -- Moral and ethical aspects.
Available: Copies:
285. 
Cover image for Facilitating reflective learning in higher education
by 
Brockbank, Anne, 1943-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Mentoring. 15. Conclusion -- The Society for Research into Higher Education.
Available: Copies:
286. 
Cover image for Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
by 
Morosini, Piero.
Format: 
Books
Publication Date 
1998
Excerpt: 
across cultural differences. Based on an innovative 5-year research at The Wharton School, combining
Available: Copies:
287. 
Cover image for Consumer behaviour : a European perspective
by 
Antonides, Gerrit, 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- Europe.
Available: Copies:
288. 
Cover image for The oral history reader
by 
Thomson, Alistair.
Format: 
Books
Publication Date 
1998
Excerpt: 
; 27. 'Thats not what I said': interpretive conflict in oral narrative research / Katherine Borland; 28
Available: Copies:
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