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4537. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
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4538. 
Cover image for Designing, managing, and improving operations
by 
Upton, David M., 1959-
Format: 
Books
Publication Date 
1998
Excerpt: 
Operations research.
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by 
Cooper, Cary L. (Cary Lynn), 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
manager it will be a one-stop guide to today's management theory, research and practice.
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by 
Bloom, Dale F., 1949-
Format: 
Books
Publication Date 
1998
Excerpt: 
Absent Professor -- 6. How You Learn -- 7. Deciding on Research Projects for Your Dissertation -- 8
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4541. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior
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4543. 
Cover image for Education for an information age : teaching in the computerized classroom
by 
Poole, Bernard John.
Format: 
Books
Publication Date 
1997
Excerpt: 
What the research has to say about technology use in teaching and learning -- Computer hardware for
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4544. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity
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4545. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
and Management Strategies. 11. Managing the GTA, regulation and research. 12. Managing marketing. 13
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by 
Graves, Norman John.
Format: 
Books
Publication Date 
1997
Excerpt: 
How to succeed in postgraduate study / Denis Lawton -- The research process / Hazel Francis
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4547. 
Cover image for English for academic purposes : a guide and resource book for teachers
by 
Jordan, R. R.
Format: 
Books
Publication Date 
1997
Excerpt: 
-specific language -- Ch. 18. Materials design and production -- Ch. 19. Concerns and research -- App. 1. Recommended
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by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
traditions and fields of audience research. This informative volume explains the contrast between social
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