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1.

Cover image for Baz Luhrmann : interviews

Baz Luhrmann : interviews

by

Luhrmann, Baz, interviewee.

Format:

Books

Publication Date

2014

Available: Copies:

2.

Cover image for Introduction to social research : quantitative & qualitative approaches

Introduction to social research : quantitative & qualitative approaches

by

Punch, Keith.

Companion website http://www.sagepub.co.uk/punch3e

Format:

Books

Publication Date

2014

Available: Copies:

3.

Cover image for The best digital marketing campaigns in the world II

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

4.

Cover image for Sushi Go! The pick and pass card game

Sushi Go! The pick and pass card game

Sushi Go! The pick and pass card game

by

Walker,Harding Phil

Format:

Books

Publication Date

2014

Available: Copies:

5.

Cover image for Creative strategy in advertising

Creative strategy in advertising

by

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Available: Copies:

6.

Cover image for Microeconomics made simple : basic microeconomic principles explained in 100 pages or less

Microeconomics made simple : basic microeconomic principles explained in 100 pages or less

by

Frakt, Austin, author.

Format:

Books

Publication Date

2014

Available: Copies:

7.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Available: Copies:

8.

Designing brand identity : an essential guide for the whole branding team

by

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Available: Copies:

9.

Cover image for Metaskills : five talents for the robotic age

Metaskills : five talents for the robotic age

by

Neumeier, Marty.

Format:

Books

Publication Date

2013

Available: Copies:

10.

Cover image for The Adobe Photoshop CS6 book for digital photographers

The Adobe Photoshop CS6 book for digital photographers

by

Kelby, Scott.

Format:

Books

Publication Date

2013

Available: Copies:

11.

Cover image for Donnie Darko

by

Kelly, Richard.

Format:

Visual Materials

Publication Date

2013

Available: Copies:

12.

Cover image for The growth map : economic opportunity in the BRICs and beyond

The growth map : economic opportunity in the BRICs and beyond

by

O'Neill, Jim, author.

Format:

Books

Publication Date

2013

Available: Copies:

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Library: VEGA Cape Town

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(137)

Maritz, C. J. (C. Janse)

(31)

Independent Institute of Education. Vega School.

(20)

Affinity Advertising and Publishing.

(14)

Kotler, Philip.

(12)

(11)

Heller, Steven.

(10)

Aaker, David A.

(7)

Foucault, Michel, 1926-1984.

(7)

Independent Institute of Education. Vega School

(7)

Armstrong, Gary (Gary M.)

(6)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Hill, Charles W. L.

(6)

Keller, Kevin Lane, 1956-

(6)

Kotler, Philip, author.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Ambrose, Gavin, author.

(5)

Brown, Richard, 1971-

(5)

Denzin, Norman K.

(5)

Evening, Martin.

(5)

Lincoln, Yvonna S.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

(5)

Perreault, William D.

(5)

The Independent Institute of Education (Vega School)

(5)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

(4)

Human Sciences Research Council.

(4)

Kapferer, Jean-Noël.

(4)

Kotze, Phillip.

(4)

Langford, Michael, 1933-

(4)

Lindström, Martin, 1970-

(4)

(4)

Moodley, Shalina.

(4)

Parkin, Michael, 1939-

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

Robbins, Stephen P., 1943-

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strickland, A. J. (Alonzo J.)

(4)

Thompson, Arthur A., 1940-

(4)

Williams, Richard, 1933-2019, author.

(4)

(3)

Advertising Media Association of South Africa.

(3)

Aitchison, Jim.

(3)

Ambrose, Gavin.

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Beverland, Michael, author.

(3)

(3)

(3)

Daft, Richard L.

(3)

(3)

De Bono, Edward, 1933-

(3)

Duncan, Tom (Thomas R.)

(3)

Farrell, Joyce, author.

(3)

Fenichell, Stephen.

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Harris, Paul, 1971-

(3)

Head, Bessie, 1937-1986.

(3)

Ilbury, Chantell.

(3)

(3)

Louw, M. (Marianne)

(3)

(3)

MGM Home Entertainment Inc.

(3)

Machado, Ricardo.

(3)

Mehta, Deepa, 1949-

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Mintzberg, Henry.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Neumeier, Marty.

(3)

Ngũgĩ wa Thiongʼo, 1938-

(3)

Norman, Donald A.

(3)

O'Shaughnessy, Michael, 1951-

(3)

Percy, Larry, author.

(3)

(3)

(3)

Ross, Stephen A.

(3)

Rudansky-Kloppers, Sharon.

(3)

Sontag, Susan, 1933-2004.

(3)

(3)

Sunter, Clem, 1944-

(3)

Van Heerden, Neels, 1957-

(3)

(3)

Wiedemann, Julius.

(3)

(2)

Affirnity Advertising and Publishing

(2)

(2)

American Institute of Graphic Arts.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club (New York, N.Y.)

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Barry, Pete (Pete S.)

(2)

Bearden, William O., 1945-

(2)

Bedbury, Scott.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Bowerman, Bruce L.

(2)

Boyd, Harper W.

(2)

Buchanan, Jeff.

(2)

Buena Vista Home Entertainment (Firm)

(2)

Buhlungu, S. (Sakhela)

(2)

Bush, Robert P.

(2)

Butler, Judith, 1956-

(2)

(2)

Clements, James P.

(2)

Cooper, Donald R.

(2)

Cummings, Maeve.

(2)

Cunningham, Nicole author.

(2)

(2)

Daniel, John, 1944-2014.

(2)

Das, Nandita, 1969-

(2)

(2)

Designers and Art Directors Association of the United Kingdom.

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Felton, George, 1947-

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

(2)

Frank, Robert H.

(2)

Fraser, Craig, 1964-

(2)

Friedman, Thomas L.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Globo Filmes (Firm)

(2)

(2)

Goddard, Simon.

(2)

Gordon, W. Terrence, 1942-

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greer, Germaine, 1939-

(2)

(2)

(2)

Hadland, Adrian.

(2)

Hair, Joseph F.

(2)

Handley, Jenny.

(2)

Harris, Paul, 1971- author.

(2)

Hennessey, Hubert D.

(2)

Heussner, Tobias, author.

(2)

Hughes, Elaine.

(2)

(2)

(2)

Hussain, Frahaan.

(2)

(2)

Independent Institute of Education.

(2)

Ingram, Thomas N.

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Jeannet, Jean-Pierre.

(2)

Jewler, A. Jerome.

(2)

Johnson, Michael, 1964-

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kelley, Tom, 1955-

(2)

Kellogg School of Management.

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klanten, Robert.

(2)

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Format

(1471)

(200)

(55)

Electronic Resources

(42)

Visual Materials

(14)

(13)

Projected graphic

(4)

(2)

(2)

(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(1718)

(8)

(6)

(6)

(5)

(3)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

Multiple languages

(1)

(1)

(1)

(1)

(1)

No linguistic content

(1)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Branding (Marketing)

(77)

(75)

(69)

(49)

Brand name products.

(44)

Strategic planning.

(38)

(36)

Accounting -- Textbooks.

(33)

(29)

Internet marketing.

(29)

Creative ability in business.

(28)

Communication in marketing.

(26)

Commercial art.

(24)

Marketing research.

(24)

Photography -- Digital techniques.

(24)

(23)

Graphic design (Typography)

(23)

Marketing -- Management.

(23)

Brand name products -- Management.

(22)

(22)

(22)

(21)

Consumer behavior.

(18)

Creative thinking.

(18)

Entrepreneurship.

(18)

Brand name products -- South Africa.

(17)

Corporations -- Finance.

(17)

(17)

(17)

Video recordings for the hearing impaired.

(17)

Web sites -- Design.

(17)

Advertising copy.

(16)

Industrial management.

(16)

(16)

Success in business.

(16)

(15)

Social sciences -- Research.

(15)

(14)

Computer graphics.

(14)

(14)

Handbooks and manuals.

(14)

Accounting -- Problems, exercises, etc.

(13)

Adobe Photoshop.

(13)

Computer games -- Design.

(13)

Organizational behavior.

(13)

Social sciences -- Research -- Methodology.

(13)

(12)

Business communication.

(12)

(12)

Research -- Methodology.

(12)

(11)

Advertising -- Brand name products.

(11)

(11)

Corporations -- South Africa.

(11)

Organizational effectiveness.

(11)

English language -- Rhetoric.

(10)

Marketing -- South Africa -- Management.

(10)

Microeconomics.

(10)

Report writing.

(10)

Südafrika <Staat>

(10)

Visual communication.

(10)

Advertising -- South Africa.

(9)

Branding (Marketing) -- South Africa.

(9)

Business enterprises -- Finance.

(9)

Computer animation.

(9)

Computer games -- Programming.

(9)

Creative ability.

(9)

Documentary films.

(9)

Drawing -- Technique.

(9)

Photography -- Lighting.

(9)

Strategisch management.

(9)

(8)

Aufsatzsammlung.

(8)

Business names.

(8)

Commercial statistics.

(8)

Corporate culture.

(8)

Economic development.

(8)

Human-computer interaction.

(8)

Image processing -- Digital techniques.

(8)

(8)

Organizational change.

(8)

Photography, Artistic.

(8)

(8)

Problems and exercises.

(8)

Product management.

(8)

Public relations.

(8)

Social sciences -- Methodology.

(8)

Strategisches Management.

(8)

(8)

Video games -- Design.

(8)

Advertising campaigns.

(7)

Animation (Cinematography)

(7)

C# (Computer program language)

(7)

Consumers' preferences.

(7)

Criticism, interpretation, etc.

(7)

Developing countries.

(7)

(7)

(7)

Industrial management -- Statistical methods.

(7)

(7)

Macroeconomics.

(7)

Manners and customs.

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

New business enterprises.

(7)

Nonfiction films.

(7)

Sales promotion.

(7)

Small business -- Management.

(7)

(7)

Social responsibility of business.

(7)

(7)

Advertising -- Psychological aspects.

(6)

Arts graphiques.

(6)

Business mathematics.

(6)

College readers.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Customer relations.

(6)

Decision making.

(6)

(6)

English language.

(6)

Feature films -- United States.

(6)

Feminist theory.

(6)

Gebrauchsgraphik.

(6)

Industrial design.

(6)

Music videos -- Production and direction.

(6)

(6)

Oral communication.

(6)

(6)

Packaging -- Design.

(6)

Personnel management -- South Africa.

(6)

Politics and government

(6)

Project management.

(6)

Race relations.

(6)

(6)

Relationship marketing.

(6)

(6)

Sociale aspecten.

(6)

South Africa -- Race relations.

(6)

Südafrika (Staat)

(6)

Target marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

(6)

Web site development.

(6)

Advertising -- Awards -- South Africa.

(5)

Art publicitaire.

(5)

(5)

Business ethics.

(5)

Business planning.

(5)

(5)

Communication in management.

(5)

Communication in organizations.

(5)

Communication visuelle.

(5)

Consumers' preferences -- South Africa.

(5)

(5)

(5)

(5)

Decision making -- Statistical methods.

(5)

(5)

Economic history.

(5)

(5)

Entrepreneurship -- South Africa.

(5)

Films for the hearing impaired.

(5)

Flash (Computer file)

(5)

(5)

Globalization -- Economic aspects.

(5)

International business enterprises -- Management.

(5)

Interpersonal communication.

(5)

(5)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Mass media and culture.

(5)

(5)

Microsoft Excel (Computer file)

(5)

Public relations -- South Africa.

(5)

Self-actualization (Psychology)

(5)

Social conditions.

(5)

Social psychology.

(5)

South Africa -- Social conditions -- 1994-

(5)

Strategic planning -- Case studies.

(5)

Technological innovations -- Management.

(5)

(5)

Written communication.

(5)

Academic writing.

(4)

(4)

Advertising media planning.

(4)

(4)

Art and society.

(4)

(4)

Aspects psychologiques.

(4)

(4)

Business communication -- Problems, exercises, etc.

(4)

Career development.

(4)

Civilization -- History.

(4)

Communication in design.

(4)

Creation (Literary, artistic, etc.)

(4)

Critical thinking.

(4)

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