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1141.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

1142.

Media/impact : an introduction to mass media

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

Available: Copies:

1143.

Android 6 for programmers : an app-driven approach, 3/E

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Available: Copies:

1144.

Mass communication : living in a media world

Hanson, Ralph E., author.

Format:

Books

Publication Date

2016 2015

Excerpt:

internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message

Available: Copies:

1145.

Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming

Available: Copies:

1146.

Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

Advertising -- Brand name products.

Available: Copies:

1147.

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Advertising.

Available: Copies:

1148.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Available: Copies:

1149.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

Advertising -- Research

Available: Copies:

1150.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Advertising -- Fashion.

Available: Copies:

1151.

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

1152.

The non-designer's design book : design and typographic principles for the visual novice

Williams, Robin, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

point? ; Grab their attention ; Contrast ; In general -- Advertising : Tips on designing ads : Contrast

Available: Copies:

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