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445. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
customers and communicating customer value and advertising -- Promoting products : public relations and
Available: Copies:
446. 
Cover image for Media/impact : an introduction to mass media
Media/impact : an introduction to mass media
Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
447. 
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advertising.
Available: Copies:
448. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
449. 
Cover image for Android 6 for programmers : an app-driven approach, 3/E
Android 6 for programmers : an app-driven approach, 3/E
by 
Deitel, Paul J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
to market them via social media and monetize them with in-app advertising, in-app billing, virtual
Available: Copies:
451. 
Cover image for Mass communication : living in a media world
Mass communication : living in a media world
by 
Hanson, Ralph E., author.
Format: 
Books
Publication Date 
2016 2015
Excerpt: 
internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message
Available: Copies:
452. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming
Available: Copies:
453. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
454. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
455. 
Cover image for Managing e-commerce in business
Managing e-commerce in business
Managing e-commerce in business
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2015
Excerpt: 
Internet advertising.
Available: Copies:
456. 
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising.
Available: Copies:
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