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109. 
Cover image for Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
by 
Young, Antony, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers, target customers -- Manage your communications portfolio -- Differentiate any way you can
Available: Copies:
110. 
Cover image for Preattentive processing of web advertising
Preattentive processing of web advertising
by 
Yoo, Chan Yun.
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
111. 
Cover image for Getting rich first : life in a changing China
Getting rich first : life in a changing China
Getting rich first : life in a changing China
by 
Hewitt, Duncan.
Format: 
Books
Publication Date 
2007
Excerpt: 
revolution -- Floating people -- The land they left behind -- Consumers and citizens -- Culture shock
Available: Copies:
112. 
Cover image for Economics for business.
Economics for business.
by 
Begg, David.
Format: 
Books
Publication Date 
2007
Excerpt: 
Part I:Economics for business Part II: Understanding markets Chapter 2: Consumers in the market
Available: Copies:
113. 
Cover image for Enterprise case studies 2 technology & innovation
Enterprise case studies 2 technology & innovation
Enterprise case studies 2 technology & innovation
by 
TV Choice Productions.
Format: 
Books
Publication Date 
2007
Excerpt: 
a technology-based business. It examines an online eyewear business that sells directly to consumers
Available: Copies:
114. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
115. 
Cover image for The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
transformed by the Internet and the near infinite choice it offers consumers, so traditional business models
Available: Copies:
116. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
117. 
Cover image for Packaging makeovers : graphic redesign for market change
Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html
Format: 
Books
Publication Date 
2007
Excerpt: 
well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be
Available: Copies:
118. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
119. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
(52)
Schiffman, Leon G.
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Kanuk, Leslie Lazar.
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Best, Roger J.
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Consumer behavior.
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