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385.

Brands and branding

Clifton, Rita.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Forecasting.

Available: Copies:

386.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis Strategic brand management

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

387.

No logo brands, globalization, resistance

Klein, Naomi, 1970-

Format:

Video disc

Publication Date

2003

Excerpt:

Brand name products -- Political aspects.

Available: Copies:

388.

Best practice cases in branding : lessons from the world's strongest brands

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management -- Case studies.

Available: Copies:

389.

The hacker's handbook : the strategy behind breaking into and defending Networks

Young, Susan (Susan Elizabeth), 1968-

Format:

Books

Publication Date

2003

Excerpt:

and Layer 2 Protocols -- 8. The Protocols -- Pt. II. System and Network Penetration -- 9. Domain Name

Available: Copies:

390.

A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

391.

Encyclopedia of associations : Volume I, National organizations of the U.S.

Gale Research Company.

Format:

Books

Publication Date

2002

Excerpt:

v. 1 part 1, entries 1-10342 -- v. 1 part 2, entries 10343-22486 -- v. 1 part 3, name and keyword

Available: Copies:

392.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

393.

How come your brand isn't working hard enough? : the essential guide to brand management

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

394.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

395.

Looking closer 4, Critical writings on graphic design

Bierut, Michael.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-d.html

Format:

Books

Publication Date

2002

Excerpt:

/ The hole in art's umbrella / Graphic news / Movie titles: much ado about little / The name game

Available: Copies:

396.

Brand leadership

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

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