Marketing 4.0 : moving from traditional to digital

Small business management : launching and growing entrepreneurial ventures

Organisational behaviour : a contemporary South African perspective

Brands and branding South Africa 2016.

Contemporary cases in southern African marketing

Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Handbook of research on impacts of international business and political affairs on the global economy