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277. 
Cover image for A crisis of meaning : how gay men are making sense of AIDS
by 
Schwartzberg, Steven.
Format: 
Books
Publication Date 
1996
Excerpt: 
. Research Data.
Available: Copies:
278. 
Cover image for Suspense : conceptualizations, theoretical analyses, and empirical explorations
by 
Vorderer, Peter.
Format: 
Books
Publication Date 
1996
Excerpt: 
Research Approaches in the Empirical Exploration of Suspenseful Drama / Minet de Wied and Dolf Zillmann
Available: Copies:
279. 
Cover image for The literate writer : a rhetoric with readings across four genres
by 
Kann, David J.
Format: 
Books
Publication Date 
1995
Excerpt: 
and persuasion. / PART VI. USING SOURCES. 18. The research paper.
Available: Copies:
280. 
Cover image for Tourism analysis : a handbook
by 
Smith, Stephen L. J., 1946-
Format: 
Books
Publication Date 
1995
Excerpt: 
, relationship to other research methods and procedure of the more important quantitative methods used by tourism
Available: Copies:
by 
Bearden, William O., 1945-
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation
Available: Copies:
282. 
Cover image for Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation
Available: Copies:
283. 
Cover image for The technique of the professional make-up artist
by 
Kehoe, Vincent J-R.
Format: 
Books
Publication Date 
1995
Excerpt: 
Addresses -- App. C: Lighting and Filters -- App. D: Research File System -- App. E: Professional Make
Available: Copies:
284. 
Cover image for Starting your own business in South Africa
by 
Macleod, Guy.
Format: 
Books
Publication Date 
1995
Excerpt: 
profile. Market profile. Drawing up the marketing plan. Market research. Surveys. Calculating market share
Available: Copies:
285. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6
Available: Copies:
286. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
1995
Excerpt: 
-agency relationship -- 7. Advertising and the media -- 8. Media planning and buying -- 9. Media research -- 10. The
Available: Copies:
287. 
Cover image for The theory of assessment : an introduction
by 
Cotton, Julie.
Format: 
Books
Publication Date 
1995
Excerpt: 
-- Ch. 6. Classroom Teaching and Training -- Ch. 7. Projects and Research -- Ch. 8. Your Own Performance.
Available: Copies:
288. 
Cover image for The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
Environmental Questions Form -- Primary Research.
Available: Copies:
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