Search Results for Consumers.

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457.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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458.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth

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459.

The culture code : an ingenious way to understand why people around the world buy and live as they do

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

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Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

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460.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

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Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

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461.

The rebel sell : how the counterculture became consumer culture

Heath, Joseph, 1967-

Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf

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Books

Publication Date

2006 2005

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The rebel sell : how the counterculture became consumer culture / Heath, Joseph, 1967-

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462.

Consumer behavior

Blackwell, Roger D.

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Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

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463.

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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464.

Cover image for The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Seedat, Nisaa.

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Manuscript

Publication Date

2006

Excerpt:

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision

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465.

Cover image for Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Neumann, Kerryn.

Format:

Manuscript

Publication Date

2006

Excerpt:

for the authentic allows the consumer to create and demand brands and products that meet their need /

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466.

Framed minds : a study of consumer agency in new media space

Minott, Cherie-Leigh.

Format:

Manuscript

Publication Date

2006

Excerpt:

Framed minds : a study of consumer agency in new media space / Minott, Cherie-Leigh.

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467.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

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Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

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468.

Consumer behaviour

Wright, Ray, 1942-

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Books

Publication Date

2006

Excerpt:

Consumer behaviour / Wright, Ray, 1942-

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