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457.

No logo : no space, no choice, no jobs

Klein, Naomi, 1970-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Political aspects.

Available: Copies:

458.

How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner

Weiss, Alan, 1946-

Table of contents http://www.loc.gov/catdir/toc/wiley021/2001002023.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001002023.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley043/2001002023.html

Format:

Books

Publication Date

2002

Excerpt:

Ch. 1. A Brand by Any Other Name -- Ch. 2. You Don't Start at the Beginning -- Ch. 3. The Gravity

Available: Copies:

459.

Encyclopedia of associations : Volume I, National organizations of the U.S.

Gale Research Company.

Format:

Books

Publication Date

2002

Excerpt:

v. 1 part 1, entries 1-10342 -- v. 1 part 2, entries 10343-22486 -- v. 1 part 3, name and keyword

Available: Copies:

460.

Zulu names

Koopman, Adrian.

Format:

Books

Publication Date

2002 1999

Excerpt:

Name.

Available: Copies:

461.

Online branding

Drew, Keith.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Computer network resources.

Available: Copies:

462.

How come your brand isn't working hard enough? : the essential guide to brand management

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

463.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

464.

Looking closer 4, Critical writings on graphic design

Bierut, Michael.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-d.html

Format:

Books

Publication Date

2002

Excerpt:

/ The hole in art's umbrella / Graphic news / Movie titles: much ado about little / The name game

Available: Copies:

465.

Uncommon practice : people who deliver a great brand experience

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products.

Available: Copies:

466.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

467.

Brand leadership

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

468.

Advanced brand management : from vision to valuation

Temporal, Paul.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

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