public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

public relations document -- The auditing role: accounting culture and the audit mentality -- How the

channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7

, and the public sphere in Africa / Let us be united in purpose : variations on gender relations in the

Finance, Public -- Law and legislation -- South Africa.

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The