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277. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The
Available: Copies:
278. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
Available: Copies:
279. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling
Available: Copies:
280. 
Cover image for Media relations : issues and strategies
by 
Johnston, Jane, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations -- Australia.
Available: Copies:
281. 
Cover image for The marketing of sport
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports
Available: Copies:
282. 
Cover image for Annual reports 101 : [what the numbers and the fine print can reveal about the true health of a company]
by 
Thomsett, Michael C.
Format: 
Books
Publication Date 
2007
Excerpt: 
public relations document -- The auditing role: accounting culture and the audit mentality -- How the
Available: Copies:
283. 
Cover image for Integrated business communication in a global marketplace
by 
Stuart, Bonnye E.
Format: 
Books
Publication Date 
2007
Excerpt: 
channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7
Available: Copies:
284. 
Cover image for Global communication
by 
Kamalipour, Yahya R.
Format: 
Books
Publication Date 
2007
Excerpt: 
public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan
Available: Copies:
285. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six
Available: Copies:
288. 
Cover image for Management of physical education and sport
by 
Krotee, March L.
Format: 
Books
Publication Date 
2007
Excerpt: 
Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public
Available: Copies:
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