public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Corporations -- Public relations.

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7

public relations document -- The auditing role: accounting culture and the audit mentality -- How the