process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Corporations -- Public relations.

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Public relations.

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Public relations -- Australia.