559 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
2. 
Cover image for Hotel and motel management and operations
by 
Gray, William S., 1936-
Format: 
Books
Publication Date 
2003
Excerpt: 
Staff. The Human Resources Department. Reservations: Systems and Operations. Sales and Marketing
Available: Copies:
3. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
Available: Copies:
4. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
Available: Copies:
5. 
Cover image for Wine tourism around the world : development, management and markets
by 
Hall, Colin Michael, 1961-
Format: 
Books
Publication Date 
2002 2000
Excerpt: 
door sales and determinants of wine tourism success : results from Texas wineries / Tim H. Dodd -- Wine
Available: Copies:
6. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Sales promotion.
Available: Copies:
7. 
Cover image for Customer relationship management
by 
Anderson, Kristin, 1962-
Format: 
Books
Publication Date 
2002
Excerpt: 
. Managing Your Customer Service/Sales Profile -- 4. Choosing Your CRM Strategy -- 5. Managing and Sharing
Available: Copies:
8. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
Available: Copies:
9. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
creativity -- Advertising and awards -- Advertising and awareness -- Advertising and sales -- Advertising and
Available: Copies:
10. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
11. 
Cover image for Marketing plans that work
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
Available: Copies:
12. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
Limit Search Results
Access Level
Author
Language
Subject
Item Available