-- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales

advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John

strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan

door sales and determinants of wine tourism success : results from Texas wineries / Tim H. Dodd -- Wine

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

. Managing Your Customer Service/Sales Profile -- 4. Choosing Your CRM Strategy -- 5. Managing and Sharing

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

creativity -- Advertising and awards -- Advertising and awareness -- Advertising and sales -- Advertising and

activities -- 6. Accounting for merchandising activities -- 7. Merchandise inventories and cost of sales -- 8

Sales -- South Africa.

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

Sales promotion.