Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Villains vs saints : emotional branding and its influence on Generation Y

Re-branding of ethnic hair in the 21st century

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Patriotic advertising : illusion or reality?

Singletrack : brand love in the SA mountain bike scene

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv

The impact of dual income relationships on the perception of men's image

Exploring the role of nostalgic brand communication in the Afrikaner market