from Salvador Dali and Mick Jagger to Margaret Thatcher and Mother Teresa. His acclaimed television

: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on

-- Case study: selling audiences -- Institutions -- Case study: television as industry and institution

Publisher's description: As pop culture, games are as important as film or television--but game

in brochures and magazines, advertising, corporate identity, television and electronic media, and the

new media : cinema / Old media as new media : television / New media as old media : cinema / New media

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global

-- Introduction to the electronic media -- television and radio -- Electronic media -- television -- Electronic

RDF Television,

Television -- Production and direction.

Television and sports.