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Brand leadership

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

Brand new brand thinking : brought to life by 11 experts who do

Baskin, Merry.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products.

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Branding : from brief to finished solution

Mono (Firm)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Case studies.

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Brand South Africa : alive with possibilities.

International Marketing Council of South Africa.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- South Africa.

Available: Copies:

The 2002 encyclopaedia of brands and branding in South Africa.

Sunday Times.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- South Africa.

Available: Copies:

Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- Management.

Available: Copies:

International style : modernist architecture from 1925 to 1965

Khan, Hasan-Uddin.

Format:

Books

Publication Date

2001

Excerpt:

Preface : "What's in a name?" -- The European modernists (1919-1933): emerging Internationalism

Available: Copies:

Graphic design solutions

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-d.html

Format:

Books

Publication Date

2001

Excerpt:

your brand into an icon! -- Inventing a company name -- 1 exercise -- 1 project -- Advertisements. The

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Understanding operating systems

Flynn, Ida M., 1942-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00058564-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00058564-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00058564-d.html

Format:

Books

Publication Date

2001

Excerpt:

Management File Name Conventions Managing Files User Interface Batch Files Redirection Filters Pipes

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10.

The customer revolution : how to thrive when customers are in control

Seybold, Patricia B.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- United States.

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11.

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

D'Alessandro, David F.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products.

Available: Copies:

12.

Cultural studies and discourse analysis : a dialogue on language and identity

Barker, Chris, 1955-

Format:

Books

Publication Date

2001

Excerpt:

Analysis -- The Name of the Father -- Performing Masculine Identities -- The Language of Ethnicity -- The

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