process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

principles of American business ; Public Relations Society of America, Code of ethics.

-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Public relations -- History -- 20th century.