public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Public relations.

Corporations -- Public relations.

resource function -- The administrative function -- The public relations function.

Public sector governance and accountability series

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Lester Roushanzamir -- Terrorism, public relations and propaganda / by Nancy Snow -- September 11, social

-- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation