-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Public relations.

Corporations -- Public relations.

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

Public relations -- Australia.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

principles of American business ; Public Relations Society of America, Code of ethics.

-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Public relations -- History -- 20th century.