Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Patriotic advertising : illusion or reality?

Perceptions of female beauty in advertising and the influence of society

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv

Product placement in the era of digital technologies

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

The lonely generation

The effective management of a school : towards quality outcomes