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1.

Cover image for Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

by

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Available: Copies:

2.

Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail

Online consumer behavior : theory and research in social media, advertising, and e-tail

by

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Available: Copies:

3.

Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Available: Copies:

4.

Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

by

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Available: Copies:

5.

Cover image for Consumer behaviour

Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2011

Available: Copies:

6.

Cover image for How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

by

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Available: Copies:

7.

Cover image for Consumer behaviour : market segmentation.

Consumer behaviour : market segmentation.

Consumer behaviour : market segmentation.

by

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Available: Copies:

8.

Cover image for Consumer behavior : science and practice

Consumer behavior : science and practice

Consumer behavior : science and practice

by

Kardes, Frank R.

Format:

Books

Publication Date

2011

Available: Copies:

9.

Cover image for E-marketing : theory and application

E-marketing : theory and application

by

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Available: Copies:

10.

Cover image for Bounded rationality and industrial organization

Bounded rationality and industrial organization

Bounded rationality and industrial organization

by

Spiegler, Ran.

Format:

Books

Publication Date

2011

Available: Copies:

11.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Available: Copies:

12.

Cover image for Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

by

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

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Schiffman, Leon G.

(11)

Kanuk, Leslie Lazar.

(7)

(5)

Olson, Jerry C. (Jerry Corrie), 1944-

(5)

Peter, J. Paul.

(5)

Solomon, Michael R.

(5)

Lindström, Martin, 1970-

(4)

(3)

Blackwell, Roger D.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Rousseau, Deon.

(3)

Behrer, Mattias.

(2)

(2)

Danziger, Pamela N.

(2)

Engel, James F.

(2)

Frank, Robert H.

(2)

Frank, Robert H., author.

(2)

Goldsmith, Ronald Earl.

(2)

Hawkins, Del I.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Krishna, Aradhna.

(2)

MacInnis, Deborah J.

(2)

MacInnis, Deborah J., author.

(2)

Miniard, Paul W.

(2)

Swarbrooke, John.

(2)

Underhill, Paco.

(2)

Wisenblit, Joseph.

(2)

Adie, Lauren Amy.

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Anderson, Alison.

(1)

(1)

Arnould, Eric J.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Barber, Benjamin R., 1939-

(1)

Baskin, Jonathan Salem.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

Belk, Russell W.

(1)

(1)

Berger, Arthur Asa, 1933-

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

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(1)

Bettman, James R.

(1)

Beverland, Michael.

(1)

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(1)

(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

Brink, A. (Annekie)

(1)

Britton, Terry.

(1)

(1)

Buhalis, Dimitrios.

(1)

(1)

Cahill, Dennis J.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Cartwright, Edward, author.

(1)

Chan, Eugene, author.

(1)

Chaudhuri, Arjun.

(1)

Choi, Tsan-Ming, editor.

(1)

Clarke, David B.

(1)

Cline, Thomas W.

(1)

Close, Angeline, editor.

(1)

Clune, Stephen, editor.

(1)

Cohen, Marshal.

(1)

Coney, Kenneth A.

(1)

(1)

Cronley, Maria L.

(1)

D'Amico, Michael.

(1)

Dann, Stephen, 1973-

(1)

(1)

Dobscha, Susan, editor.

(1)

Doel, Marcus A.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

(1)

Dupree, James V.

(1)

(1)

Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044

(1)

(1)

Gabriel, Yiannis,, 1952-

(1)

Gowpall, Yathika, editor.

(1)

Grant, John, 1964-

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

(1)

Hantula, Donald A.

(1)

Harris, Eric G.

(1)

(1)

(1)

Horner, Susan, 1956-

(1)

(1)

Housiaux, Kate M. L., 1971-

(1)

Howard, John A.

(1)

Howard, John A. Consumer behavior in marketing strategy.

(1)

Hoyer, Wayne D. author.

(1)

Hoyer, Wayne D., author.

(1)

Huffman, Cynthia.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Johnson, Lisa, 1967-

(1)

Joubert, Johan Pierre Retief, editor.

(1)

Kanner, Bernice.

(1)

Kardes, Frank R.

(1)

Kazmi, S. H. H.

(1)

Kennedy, Dan S., 1954-

(1)

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lewis, David, 1942-

(1)

Lindquist, Jay D.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Ludden, Geke, 1978- editor.

(1)

Maclaran, Pauline.

(1)

Makhafola, Kelebogile.

(1)

Martin, Chuck, 1949- author.

(1)

Matsolo, Sibongiseni.

(1)

Meethan, Kevin.

(1)

Mick, David Glen.

(1)

(1)

Minahan, Stella.

(1)

Mittal, Banwari.

(1)

(1)

Mothersbaugh, David L.

(1)

Moutinho, Luiz.

(1)

(1)

Mujeer, A. Qasim.

(1)

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(1)

Nguyễn, Đăng Minh, author.

(1)

Niedderer, Kristina, editor.

(1)

Northey, Gavin, author.

(1)

O'Shaughnessy, John, 1927-

(1)

Paredes, Maria Dulce.

(1)

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(1)

Parsons, Elizabeth.

(1)

Parumasur, Sanjana Brijball.

(1)

(1)

Pauling, Thomas Gordan.

(1)

(1)

Pieters, Rik, author.

(1)

Pieters, Rik. author.

(1)

(1)

Pougnet, Jacqueline.

(1)

Pradeep, A. K., 1963-

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Priester, Joseph R., 1960-

(1)

Raaij, W. Fred van.

(1)

Rabolt, Nancy J.

(1)

(1)

(1)

(1)

Roberts-Lombard, Mornay.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G. Consumer behaviour 4th ed.

(1)

Schiffman, Leon G., author.

(1)

Schmitt, Bernd.

(1)

Seeco, Louis Itumeleng.

(1)

Sethna, Zubin, author.

(1)

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(1)

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(1)

Sirgy, M. Joseph.

(1)

(1)

Solomon, Michael R. author.

(1)

Soscia, Isabella.

(1)

(1)

Statt, David A., 1942-

(1)

Stephan, Kristina.

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stinnett, Bill.

(1)

Sutherland, Max.

(1)

Trentmann, Frank.

(1)

Trijp, Hans van (Johannes Cornelia Maria van)

(1)

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(1)

Versfeld, R. Andrew.

(1)

Weiss, Steve M.

(1)

Wells, Victoria K.

(1)

Wells, Victoria.

(1)

Wickstrom, Maurya.

(1)

Widing, Robert E.

(1)

Wilkie, William L.

(1)

Williams, Carinda, editors.

(1)

Wipperfürth, Alex.

(1)

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(1)

Wright, Ray, 1942-

(1)

(1)

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(1)

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(1)

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(1)

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Motivation research (Marketing)

(15)

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(13)

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(10)

Branding (Marketing)

(8)

(8)

Verbraucherverhalten.

(8)

Consumers' preferences.

(6)

(6)

Shopping -- Psychological aspects.

(6)

Consumer behavior -- United States.

(5)

Consumers -- Psychology.

(5)

Consumers -- Research.

(5)

Consumption (Economics)

(5)

Microeconomics.

(5)

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(5)

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(5)

Market segmentation.

(4)

(4)

(4)

(4)

Consommateurs -- Comportement.

(3)

Customer relations.

(3)

(3)

Internet marketing.

(3)

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(3)

Product management.

(3)

(3)

Advertising -- Psychological aspects.

(2)

(2)

(2)

Brand name products.

(2)

Communication in marketing.

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States -- Case studies.

(2)

Consumer behaviour

(2)

Consumer behaviour.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Consumers -- South Africa.

(2)

Consumption (Economics) -- Psychological aspects.

(2)

Consumption (Economics) -- Social aspects.

(2)

Decision making.

(2)

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(2)

Export marketing.

(2)

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(2)

(2)

Market surveys -- United States.

(2)

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(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

(2)

Psychology -- Social aspects.

(2)

Senses and sensation.

(2)

(2)

Social influence.

(2)

Social marketing.

(2)

Women consumers.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

(1)

Affluent consumers -- Psychology.

(1)

Alcoholic beverages -- Advertising.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Aspects psychologiques.

(1)

Aufsatzsammlung

(1)

Automobiles -- Marketing.

(1)

Besluitvorming.

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Capitalism -- United States.

(1)

(1)

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Clothing and dress -- Marketing.

(1)

Commercial art -- Sex differences.

(1)

Communication in marketing -- India.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement du consommateur.

(1)

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(1)

Comportement économique.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

(1)

Consumer behavior

(1)

Consumer behavior -- Examinations, questions, etc.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- India.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- Textbooks.

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- United States.

(1)

Cross-cultural studies.

(1)

Culture -- Semiotic models.

(1)

Culturele aspecten.

(1)

Customer loyalty.

(1)

(1)

Economic man -- Examinations, questions, etc.

(1)

Economics -- Sociological aspects.

(1)

Electronic commerce -- Psychological aspects.

(1)

(1)

Entscheidungsfindung.

(1)

(1)

(1)

Feminist theory.

(1)

Fidélité à une marque.

(1)

(1)

Food preferences.

(1)

(1)

Geographical perception.

(1)

Individual behaviour.

(1)

Industrial design.

(1)

Industrial organization (Economic theory)

(1)

Information behavior.

(1)

Internet advertising -- Psychological aspects.

(1)

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(1)

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

(1)

Konsumentenverhalten.

(1)

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(1)

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(1)

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(1)

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(1)

(1)

Luxuries -- Marketing.

(1)

(1)

Market segmentation -- South Africa.

(1)

Market surveys -- United States -- Case studies.

(1)

(1)

Marketing -- Management.

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

Microeconomics -- Examinations, questions, etc.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

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(1)

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(1)

Produits de marque -- Aspect psychologique.

(1)

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(1)

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(1)

Produits de marque -- Marketing.

(1)

(1)

Public interest.

(1)

Public relations & advertising.

(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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