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1.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Available: Copies:

2.

Cover image for The satisfied customer : winners and losers in the battle for buyer preference

The satisfied customer : winners and losers in the battle for buyer preference

by

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Available: Copies:

3.

Cover image for The DNA of customer experience : how emotions drive value

The DNA of customer experience : how emotions drive value

by

Shaw, Colin.

http://www.gbv.de/dms/zbw/525506470.pdf

Format:

Books

Publication Date

2007

Available: Copies:

4.

Cover image for Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

by

Acuff, Jerry, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016972314&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-d.html

Format:

Books

Publication Date

2007

Available: Copies:

5.

Cover image for Lean solutions : how companies and customers can create value and wealth together

Lean solutions : how companies and customers can create value and wealth together

by

Womack, James P.

Format:

Books

Publication Date

2007

Available: Copies:

6.

Cover image for What the customer wants you to know : how everybody needs to think differently about sales

What the customer wants you to know : how everybody needs to think differently about sales

by

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Available: Copies:

7.

Cover image for Care packages for your customers : an idea a week to enhance customer service

Care packages for your customers : an idea a week to enhance customer service

by

Glanz, Barbara A.

Format:

Books

Publication Date

2007

Available: Copies:

8.

Cover image for Publish and prosper : blogging for your business

Publish and prosper : blogging for your business

by

Byron, D. L.

Format:

Books

Publication Date

2006

Available: Copies:

9.

Cover image for Naked conversations : how blogs are changing the way businesses talk with customers

Naked conversations : how blogs are changing the way businesses talk with customers

by

Scoble, Robert, 1965-

Format:

Books

Publication Date

2006

Available: Copies:

10.

Cover image for Handbook of customer satisfaction and loyalty measurement

Handbook of customer satisfaction and loyalty measurement

by

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Available: Copies:

11.

Cover image for Beyond six sigma : profitable growth throuth customer value creation

Beyond six sigma : profitable growth throuth customer value creation

by

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

Format:

Books

Publication Date

2006

Available: Copies:

12.

Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships

Trust-based selling : using customer focus and collaboration to build long-term relationships

by

Green, Charles H.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html

Format:

Books

Publication Date

2006

Available: Copies:

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Author

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

(2)

Johnston, Mark W.

(2)

Marshall, Greg W.

(2)

(2)

Rousseau, Deon.

(2)

(2)

Trosten-Bloom, Amanda, 1957-

(2)

Whitney, Diana Kaplin.

(2)

Aamodt, Michael G.

(1)

Acuff, Jerry, 1949-

(1)

(1)

Alderman, Jerry D.

(1)

Alexander, Jim, 1950-

(1)

Anthony, Mitch.

(1)

(1)

Bacon, Terry R.

(1)

Barnes, James G.

(1)

(1)

Beemer, C. Britt.

(1)

Belding, Shaun.

(1)

(1)

Bergheim, Laura, 1962-

(1)

Blattberg, Robert C., 1942-

(1)

Boshoff, Christo.

(1)

(1)

Broback, Steve.

(1)

Brooks, Ian Royston, 1948-

(1)

Bueno, Bolivar J.

(1)

Burrows, Robert P. (Robert Penn)

(1)

(1)

(1)

(1)

(1)

Colvin, Geoffrey.

(1)

Conway, A. (Anthony)

(1)

Cook, Sarah, 1955-

(1)

Cordón, Carlos.

(1)

De Villiers, Pieter.

(1)

Deepbrook Productions.

(1)

Diefendorff, James.

(1)

Dieffenbach, Michael.

(1)

Drotsky, Antonie, editor.

(1)

Dufek, Donald F.

(1)

Ellson, Tony, 1953-

(1)

(1)

Fasnacht, Daniel, 1964-

(1)

Film Ideas (Firm)

(1)

Fornell, Claes.

(1)

Forrester, Duane.

(1)

Gallagher, Richard S.

(1)

Gamble, Paul R.

(1)

Geehan, Sean, author.

(1)

Getz, Gary, 1955-

(1)

Gilbreath, Bob.

(1)

Glanz, Barbara A.

(1)

Goldman, Jeremy.

(1)

Grandey, Alicia.

(1)

Green, Charles H.

(1)

Harte, Richard.

(1)

Harvard Business School.

(1)

Hill, Nigel, 1952-

(1)

Hochman, Larry.

(1)

Hoisington, Steven H., 1953-

(1)

(1)

Israel, Shel, 1944-

(1)

(1)

Jaffe, Joseph, 1970-

(1)

Jones, Daniel T.

(1)

(1)

(1)

Knapp, Duane E.

(1)

(1)

Lewis, Mike, 1975-

(1)

Lucas, Robert W.

(1)

Manning, Anthony D.

(1)

(1)

O'Brien, Jonathan, 1967- author.

(1)

Osborne, Christina.

(1)

Paharia, Rajat.

(1)

Patterson, John R. (John Rice), 1951-

(1)

Pearson, Timothy R.

(1)

(1)

(1)

Pugh, David G. (David George), 1944-

(1)

Raynes, Bobbie L.

(1)

Reichheld, Frederick F.

(1)

Robinette, Scott.

(1)

Rodriguez, Miri, author.

(1)

Rogers, Martha, Ph.D.

(1)

Rupp, Deborah E., 1975-

(1)

Schuster, Camille Passler, 1950-

(1)

Scoble, Robert, 1965-

(1)

(1)

Seybold, Patricia B.

(1)

Shaw, Colin, 1928-

(1)

Shaw, Colin, 1958-

(1)

(1)

Shook, Robert L., 1938-

(1)

Smith, Mari, 1966-

(1)

Stinnett, Bill.

(1)

Teal, Thomas, 1937-

(1)

Thomas, Jacquelyn S., 1969-

(1)

Thompson, Harvey.

(1)

Van Belleghem, Steven.

(1)

Van Heerden, Neels, 1957- editor.

(1)

Van Hooser, Phillip, 1957-

(1)

Vaneswaran, S.A.

(1)

Vavra, Terry G.

(1)

Vollman, Thomas E.

(1)

(1)

Wellington, Patricia.

(1)

West, Scott, 1959-

(1)

Wilson, Jerry R.

(1)

Womack, James P.

(1)

(1)

(1)

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(89)

(1)

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Non-Fiction Books

Prescribed Books

Recommended Books

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Developer Books

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Recommended Books

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(90)

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RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Publication Date

Subject

Customer services.

(17)

Consumer satisfaction.

(10)

(9)

Customer loyalty.

(8)

(8)

Relationship marketing.

(8)

Branding (Marketing)

(6)

Internet marketing.

(6)

Marketing -- Management.

(4)

Success in business.

(4)

Target marketing.

(4)

Brand name products.

(3)

Consumer behavior.

(3)

Customer services -- Management.

(3)

Interactive marketing.

(3)

Marketing research.

(3)

Organizational effectiveness.

(3)

Social media -- Economic aspects.

(3)

Advertisers -- Attitudes.

(2)

Business communication.

(2)

Business enterprises -- Blogs.

(2)

Business logistics.

(2)

Communication in organizations.

(2)

Consumers -- South Africa.

(2)

Corporate culture.

(2)

(2)

Industrial management.

(2)

Industrial procurement.

(2)

Internet marketing -- Social aspects.

(2)

Interpersonal communication.

(2)

Interpersonal relations.

(2)

Management -- Social aspects.

(2)

Marketing -- Social aspects.

(2)

Online social networks.

(2)

Organizational behavior.

(2)

Organizational change.

(2)

Sales management.

(2)

(2)

Strategic planning.

(2)

Supervision of employees.

(2)

Total quality management.

(2)

Advertising -- Psychological aspects.

(1)

Advertising -- Technological innovations.

(1)

(1)

Appreciative inquiry.

(1)

BUSINESS & ECONOMICS / Management.

(1)

Betrekkinge met klante.

(1)

Beziehungsmanagement.

(1)

Blogs -- Social aspects.

(1)

(1)

(1)

Brand name products -- Management.

(1)

Business logistics Management

(1)

(1)

Call centers -- Management.

(1)

Communication in management.

(1)

Communication in marketing.

(1)

(1)

Conflict management.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

(1)

Consumption (Economics)

(1)

Cultural relations.

(1)

Customer Relationship Management / Emotion / Marketingpolitik.

(1)

Customer relations

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Management.

(1)

Customer relations -- Psychological aspects.

(1)

Customer relations Management

(1)

Customer services -- Case studies.

(1)

Customer services -- Marketing.

(1)

Customer services -- Psychological aspects.

(1)

Diens aan klante.

(1)

Distributors (Commerce)

(1)

Documentary films.

(1)

(1)

(1)

Employees -- Attitudes.

(1)

Employees -- Counseling of.

(1)

(1)

Films for the hearing impaired.

(1)

Financial institutions -- Management.

(1)

Financial planners.

(1)

Gefühl ; SWD-ID: 40197025

(1)

Gestion du personnel.

(1)

Industrial efficiency.

(1)

Industrial marketing.

(1)

Instructional films.

(1)

Intercultural communication.

(1)

Internet -- Social aspects.

(1)

Internet advertising.

(1)

(1)

Investment advisors.

(1)

Job satisfaction.

(1)

Klantenservice.

(1)

Klantgerichtheid.

(1)

Kundenmanagement ; SWD-ID: 42368650

(1)

Labor productivity.

(1)

(1)

Lieferanten-Kunden-Beziehung / Wettbewerbsstrategie / Key-Account Management / Lieferantenmanagement / Unternehmenskooperation.

(1)

(1)

(1)

(1)

Market segmentation.

(1)

(1)

Marketing -- Blogs.

(1)

(1)

Nonverbal communication in the workplace.

(1)

PSYCHOLOGY / Industrial & Organizational Psychology.

(1)

Personnel management.

(1)

Problem employees.

(1)

Production planning.

(1)

Psychology, Industrial.

(1)

Public relations.

(1)

(1)

Quality control.

(1)

Qualitätssicherung.

(1)

Ratgeber -- Guidebook.

(1)

Relationship marketing -- Management.

(1)

Règlement de différends.

(1)

Self-management (Psychology)

(1)

Selling -- Computer network resources.

(1)

Selling -- Psychological aspects.

(1)

Service à la clientèle.

(1)

Servicepolitik.

(1)

Six sigma (Quality control standard)

(1)

Social marketing.

(1)

Social networks.

(1)

Social responsibility of business.

(1)

(1)

Success in business Case studies

(1)

Technological innovations -- Management.

(1)

(1)

Video recordings for the hearing impaired.

(1)

Web sites -- Design.

(1)

(1)

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