in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising as Topic.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Internet advertising.

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

Internet marketing.

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal