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37.

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

by

Bain, Gareth.

Format:

Manuscript

Publication Date

2012

Available: Copies:

38.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

by

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Available: Copies:

39.

No press is bad press : exploring the effect of controversial advertising on brand image

No press is bad press : exploring the effect of controversial advertising on brand image

by

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Available: Copies:

40.

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

by

Sookdiyal, Nishta.

Format:

Manuscript

Publication Date

2012

Available: Copies:

41.

Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics

Social media analytics : effective tools for building, intrepreting, and using metrics

by

Sponder, Marshall.

Format:

Books

Publication Date

2012

Available: Copies:

42.

Cover image for Leading edge marketing research : 21st-century tools and practices

Leading edge marketing research : 21st-century tools and practices

by

Kaden, Robert J.

Format:

Books

Publication Date

2012

Available: Copies:

43.

Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by

Bearden, William O., 1945-. Handbook of marketing scales.

Format:

Books

Publication Date

2011

Available: Copies:

44.

Cover image for Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

by

Saunt, Michelle Margot.

Format:

Manuscript

Publication Date

2011

Available: Copies:

45.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Available: Copies:

46.

Cover image for Marketing research

Marketing research

Marketing research

by

Berndt, A. (Adele), 1966-

Format:

Books

Publication Date

2011

Available: Copies:

47.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

by

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Available: Copies:

48.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Zikmund, William G.

Format:

Books

Publication Date

2010

Available: Copies:

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Author

McDaniel, Carl, Jr., 1941-

(8)

Zikmund, William G.

(8)

Churchill, Gilbert A.

(6)

Gates, Roger H., 1942-

(6)

Hair, Joseph F.

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Bush, Robert P.

(5)

Ortinau, David J.

(5)

(4)

Kumar, V., 1957-

(4)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

D'Alessandro, Steven, author.

(2)

(2)

Dillon, William R.

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

(2)

Winzar, Hume, author.

(2)

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

(1)

Alexander, Jim, 1950-

(1)

(1)

American Marketing Association.

(1)

(1)

Babin, Barry J., author.

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chansarkar, B. A.

(1)

(1)

Chisnall, Peter M.

(1)

Clow, Kenneth E.

(1)

Cook, Carla Maree.

(1)

Cooper, Donald R.

(1)

(1)

Czinkota, Michael R.

(1)

D.E. Visuals (Firm)

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978- author.

(1)

Lowe, Ben, 1978-, author.

(1)

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

Mouncey, Peter.

(1)

Moutinho, Luiz.

(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

Rees, Rhiannon.

(1)

(1)

Roe, Michael, 1931-

(1)

Rousseau, Deon.

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

Schindler, Pamela S.

(1)

Seybold, Patricia B.

(1)

Shankar, Venkatesh.

(1)

Sheth, Jagdish N.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

(1)

Van Wyk, H. de J.

(1)

Van der Merwe, R.

(1)

Versfeld, R. Andrew.

(1)

Walther, Kathrin.

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

(1)

Worcester, Robert M.

(1)

Wrenn, Bruce. Marketing research.

(1)

(1)

Zikmund, William G., author.

(1)

Zikmund, William, author.

(1)

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(114)

(21)

Electronic Resources

(5)

(3)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

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(144)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Subject

Consumer behavior.

(13)

(12)

Branding (Marketing)

(9)

Marketing research -- Case studies.

(9)

Marketing research -- South Africa.

(6)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

(3)

Consumers -- South Africa.

(2)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing research -- Problems, exercises, etc.

(2)

(2)

(2)

Qualitative research.

(2)

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

(1)

Brand name products.

(1)

(1)

Child consumers.

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

(1)

(1)

Fashion design.

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

(1)

Kotler, Philip.

(1)

(1)

Leistungskennzahl.

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- South Africa.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

Reality television programs.

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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