Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Faith-based marketing : the guide to reaching 140 million Christian consumers

Does ethics have a chance in a world of consumers?

Do consumers purchase their perfume according to packaging or is it according to other factors?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

The credit law of South Africa : a guide to consumers, credit users and credit grantors

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Performing consumers : global capital and its theatrical seductions

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers