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37. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
39. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.
Available: Copies:
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
Publicity -- South Africa.
Available: Copies:
41. 
Cover image for Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
Twitter members, expand awareness for their product or service, and even handle negative publicity due to
Available: Copies:
42. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
Available: Copies:
43. 
Cover image for PR therapy : ignite your passion for promoting your products, services, and even yourself!
by 
Blakely, Robin.
Format: 
Books
Publication Date 
2009
Excerpt: 
Publicity.
Available: Copies:
44. 
Cover image for Rhetorical and critical approaches to public relations II
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
contexts / Creating shared meaning through ethical public relations promotion and publicity. Public
Available: Copies:
45. 
Cover image for Authoritative governance : Policy-making in the age of mediatization.
by 
Hajer, Maarten A.
Format: 
Books
Publication Date 
2009
Excerpt: 
Government publicity -- Public opinion.
Available: Copies:
46. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
Available: Copies:
by 
Sevier, Robert A. (Robert Allen), 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
College publicity.
Available: Copies:
48. 
Cover image for The world of fashion
by 
Diamond, Jay.
Format: 
Books
Publication Date 
2008
Excerpt: 
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
Available: Copies:
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