by
Weinreich, Nedra Kline.
Format:
Books
Publication Date
2011
Excerpt:
implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.
by
Scher, Marion.
Format:
Books
Publication Date
2009
Excerpt:
Publicity -- South Africa.
by
Comm, Joel.
Format:
Books
Publication Date
2009
Excerpt:
Twitter members, expand awareness for their product or service, and even handle negative publicity due to
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
by
Blakely, Robin.
Format:
Books
Publication Date
2009
Excerpt:
Publicity.
by
Heath, Robert L. (Robert Lawrence), 1941-
Format:
Books
Publication Date
2009
Excerpt:
contexts / Creating shared meaning through ethical public relations promotion and publicity. Public
by
Hajer, Maarten A.
Format:
Books
Publication Date
2009
Excerpt:
Government publicity -- Public opinion.
by
Morgan, Adam, 1969-
Format:
Books
Publication Date
2009
Excerpt:
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
by
Sevier, Robert A. (Robert Allen), 1955-
Format:
Books
Publication Date
2008
Excerpt:
College publicity.
by
Diamond, Jay.
Format:
Books
Publication Date
2008
Excerpt:
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
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