An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions