54 Results Found
000000000000IIE
25.
by
Kotler, Philip.
Format:
Books
Publication Date
2003 2002
Excerpt:
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
26.
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
, Positioning, and Marketing Objectives -- Marketing Plan and the Eight Ps -- Implementing the Marketing Plan
27.
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
28.
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
29.
by
Lodish, Leonard M.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Morgan, Nigel.
Format:
Books
Publication Date
2001 2000
Excerpt:
Advertising in tourism and leisure / Morgan, Nigel.
by
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format:
Books
Publication Date
2001
Excerpt:
Positioning (Advertising)
33.
by
Strydom, J. W. (Johan Wilhelm), 1952-
Format:
Books
Publication Date
2000
Excerpt:
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
34.
by
Kuzwayo, Muzi.
Format:
Books
Publication Date
2000
Excerpt:
new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically
35.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
36.
by
Brierty, Edward G., 1925-
Format:
Books
Publication Date
1998
Excerpt:
, and Positioning -- Ch. 9. Planning Market Strategies --Ch. 10. Business Products and Their Life Cycles
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