characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games

and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Internet marketing.

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising as Topic.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get

Cell phone advertising.

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the