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37.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

38.

Cover image for Advertising and promotion

Advertising and promotion

by

Belch

Format:

Books

Excerpt:

Advertising and promotion Belch

Available: Copies:

39.

Cover image for Strategic advertising management

Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

40.

Cover image for Advertising for dummies

Advertising for dummies

by

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising for dummies / Dahl, Gary.

Available: Copies:

41.

Cover image for Advertising is dead

Advertising is dead

Advertising is dead

by

Himpe, Tom

Format:

Books

Publication Date

2006

Excerpt:

Advertising is dead Himpe, Tom

Available: Copies:

42.

Cover image for Advertising now! Online

Advertising now! Online

by

Wiedermann, Julius.

Format:

Books

Publication Date

2006

Excerpt:

Advertising now! Online / Wiedermann, Julius.

Available: Copies:

43.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising Gibbons, Joan

Available: Copies:

44.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

Available: Copies:

45.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

46.

Cover image for Photography in advertising

Photography in advertising

by

Salomon, Allyn

Format:

Books

Publication Date

2004

Excerpt:

Photography in advertising Salomon, Allyn

Available: Copies:

47.

Cover image for Photography in advertising

Photography in advertising

by

Eriksson, Peer.

Format:

Books

Publication Date

2004

Excerpt:

Photography in advertising / Eriksson, Peer.

Available: Copies:

48.

Cover image for Advertising campaign strategy

Advertising campaign strategy

Advertising campaign strategy

by

Parente, Donald

Format:

Books

Publication Date

2004

Excerpt:

Advertising campaign strategy Parente, Donald

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(22)

Affinity Advertising and Publishing.

(17)

Kotler, Philip.

(12)

Arens, William F.

(11)

Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Independent Institute of Education. Design School Southern Africa.

(9)

Shimp, Terence A.

(9)

(7)

McDonald, Malcolm.

(7)

(6)

Clow, Kenneth E.

(6)

Heller, Steven.

(6)

Tuten, Tracy L., 1967- author.

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

Koekemoer, Ludi.

(5)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(5)

Aitchison, Jim.

(4)

Bowen, John (John T.), 1948-

(4)

Branston, Gill.

(4)

Burnett, John, 1944-

(4)

Drewniany, Bonnie L.

(4)

Graham, John L.

(4)

Heimann, Jim, 1948-

(4)

Kotler, Philip, author.

(4)

(4)

Lindström, Martin, 1970-

(4)

Makens, James C.

(4)

(4)

(4)

Pritchard, Annette.

(4)

(4)

Roberts, Kevin, 1949-

(4)

Semenik, Richard J.

(4)

Solomon, Michael R., author.

(4)

(4)

Wells, William, 1926-

(4)

Affinity Advertising & Publishing

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

Armstrong, Gary (Gary M.)

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Brierley, Sean, 1966-

(3)

Butterfield, Leslie, 1952-

(3)

(3)

Dru, Jean-Marie.

(3)

(3)

Duncan, Tom (Thomas R.)

(3)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

(3)

Heath, Joseph, 1967-

(3)

Institute of Marketing.

(3)

Institute of Practitioners in Advertising.

(3)

Jewler, A. Jerome.

(3)

(3)

McAdams, Katherine C.

(3)

Mersham, G. M. (Gary Malcolm), 1949-

(3)

Nieuwenhuizen, C. (Cecile)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Rivkin, Steve, 1947-

(3)

Scarborough, Norman M.

(3)

Sinclair, Roger.

(3)

Skinner, J. C. (J. Chris)

(3)

Smith, Ronald D., 1948-

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

Altstiel, Tom, author.

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Bendinger, Bruce.

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Brott, Armin A.

(2)

Brown, Richard, 1971-

(2)

Burtenshaw, Ken.

(2)

Burton, Philip Ward, 1910-

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Cullen, Kristin.

(2)

Daniel, Aurelie, translator.

(2)

Deitel, Harvey M., 1945-

(2)

Deitel, Paul J.

(2)

Donnelly, James H.

(2)

Du Plessis, Erik.

(2)

Dubau, Jürgen, translator.

(2)

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

(2)

Egan, John, 1952- author.

(2)

Fearn-Banks, Kathleen.

(2)

Fennis, Bob Michaël, 1968-

(2)

Geldenhuys, P. (Pieter)

(2)

Gerstman, Richard.

(2)

Goddard, Simon.

(2)

Gordon, David, 1935-

(2)

(2)

Grow, Jean, author.

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

Hera, Teresa de la Verfasser.

(2)

(2)

Hollis, Richard.

(2)

Horberry, Roger.

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education. Vega School

(2)

Independent Institute of Education. Vega School.

(2)

International Advertising Festival Limited.

(2)

Jaffe, Andrew, 1938-2010.

(2)

Jarvis, Jeff, 1954-

(2)

Johnson, Michael, 1964-

(2)

Jones, John Philip.

(2)

Keegan, Warren J.

(2)

Keller, Kevin Lane, 1956-

(2)

Kellogg School of Management.

(2)

Kinnear, Thomas C., 1943-

(2)

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lane, W. Ronald, 1940-

(2)

(2)

Levinson, Jay Conrad.

(2)

(2)

Mahajan, Vijay, 1948-

(2)

(2)

Marsh, Charles, 1955-

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Meyers, Herbert M.

(2)

Millward Brown (Firm)

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Morrison, Alastair M.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Papson, Stephen.

(2)

Parente, Donald.

(2)

Peter, J. Paul.

(2)

(2)

Potter, W. James.

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roman, Kenneth.

(2)

Rossiter, John R.

(2)

Russell, Peter, editor.

(2)

Russell, Thomas, 1941-

(2)

Sadler, Eamonn.

(2)

Schaeffler, Jimmy.

(2)

Scott, David Meerman.

(2)

Seitel, Fraser P.

(2)

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Singer, Dorothy G.

(2)

Singer, Jerome L.

(2)

Slingerland, Senta, editor.

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Stroebe, Wolfgang.

(2)

Sullivan, Luke.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Sutherland, Max.

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van den Heever, James

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

Weilbacher, William M.

(2)

Yopp, Jan Johnson.

(2)

Young, Antony, 1964-

(2)

Zimmerer, Thomas.

(2)

(2)

Aaker, David A.

(1)

(1)

Abbey, James R.

(1)

Format

(958)

(52)

Electronic Resources

(25)

(9)

(3)

(3)

(1)

Item Category 1

Material Type

Language

(994)

(4)

(4)

(2)

(1)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(199)

(104)

Communication in marketing.

(55)

Branding (Marketing)

(51)

Internet marketing.

(44)

Brand name products.

(39)

Marketing -- Management.

(38)

Sales promotion.

(36)

Advertising -- Brand name products.

(32)

Commercial art.

(31)

(30)

Advertising copy.

(29)

Advertising -- South Africa.

(27)

Internet advertising.

(27)

(26)

Public relations.

(23)

Brand name products -- South Africa.

(20)

(19)

Advertising -- Psychological aspects.

(18)

Advertising media planning.

(17)

Advertising campaigns.

(15)

Consumer behavior.

(15)

Marketing -- South Africa.

(15)

(15)

Tourism -- Marketing.

(14)

(14)

(13)

(13)

Corporations -- South Africa.

(12)

(12)

Advertising -- Social aspects.

(11)

Electronic commerce.

(11)

Export marketing.

(11)

Hospitality industry -- Marketing.

(11)

(10)

Advertising layout and typography.

(10)

Branding (Marketing) -- South Africa.

(10)

Small business -- Management.

(10)

Advertising -- Handbooks, manuals, etc.

(9)

Entrepreneurship.

(9)

Mass media -- South Africa.

(9)

Advertising -- Research.

(8)

Consumers' preferences.

(8)

(8)

Direct marketing.

(8)

Graphic design (Typography)

(8)

(8)

Marketing research.

(8)

Mass media -- Moral and ethical aspects.

(8)

New business enterprises -- Management.

(8)

Strategic planning.

(8)

Trademarks -- South Africa.

(8)

(8)

Consumers -- Attitudes.

(7)

Consumers' preferences -- South Africa.

(7)

Creative ability in business.

(7)

(7)

(7)

Marketing -- Planning.

(7)

Online social networks.

(7)

Product management.

(7)

Word-of-mouth advertising.

(7)

Advertising -- Awards -- South Africa.

(6)

Art publicitaire.

(6)

Brand name products -- Management.

(6)

Brand name products -- Marketing -- Management.

(6)

Grafische vormgeving.

(6)

International business enterprises.

(6)

(6)

Marketing -- South Africa -- Management.

(6)

Mass media and business.

(6)

(6)

(6)

(6)

Tourisme -- Marketing.

(6)

Trademarks -- Design.

(6)

Advertising -- Tourism.

(5)

Advertising -- United States -- History -- 20th century.

(5)

Advertising agencies.

(5)

Advertising media planning -- South Africa.

(5)

Aufsatzsammlung.

(5)

Business writing.

(5)

(5)

(5)

Communication in management.

(5)

Consumers -- Psychology.

(5)

Handbooks and manuals.

(5)

Intercultural communication.

(5)

(5)

Marketing -- Social aspects.

(5)

Marketing channels.

(5)

Mass media and business -- South Africa.

(5)

(5)

Mobile commerce.

(5)

Public relations -- Authorship.

(5)

Visual communication.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Cross-cultural studies.

(4)

Advertising -- Textbooks.

(4)

Advertising copy -- Handbooks, manuals, etc.

(4)

Business communication.

(4)

Commercial art -- History.

(4)

Commercial art -- Technique.

(4)

Communication, International.

(4)

(4)

Customer relations.

(4)

English language -- Business English -- Problems, exercises, etc.

(4)

Gebrauchsgraphik.

(4)

Internet marketing -- Case studies.

(4)

Layout (Printing)

(4)

Market segmentation.

(4)

(4)

Marketing -- Australia -- Periodicals.

(4)

Marketing -- Management -- Case studies.

(4)

Mass media -- Authorship.

(4)

Mass media -- Political aspects.

(4)

Mass media -- United States.

(4)

(4)

Persuasion (Psychology)

(4)

Relationship marketing.

(4)

Senses and sensation.

(4)

Success in business.

(4)

Target marketing.

(4)

(4)

(4)

Video recordings for the hearing impaired.

(4)

Viral marketing.

(4)

Web sites -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Fashion.

(3)

Advertising -- History.

(3)

Advertising -- Language.

(3)

Advertising -- Management.

(3)

Advertising -- United States.

(3)

Advertising and children -- United States.

(3)

Advertising and children.

(3)

Advertising as Topic.

(3)

Advertising laws -- South Africa.

(3)

Application software -- Development.

(3)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Case studies.

(3)

Brand name products -- South Africa

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business ethics.

(3)

Business names.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Child consumers -- United States.

(3)

Child consumers.

(3)

Commercial art -- Europe.

(3)

Commercial art -- History -- 20th century.

(3)

Communication in organizations.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Communication visuelle.

(3)

(3)

Consumer behavior -- Cross-cultural studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Corporate culture.

(3)

Corporate image.

(3)

Corporations -- South Africa

(3)

(3)

Counterculture.

(3)

Documentary films.

(3)

Empresas internacionales.

(3)

Graphic arts -- History.

(3)

Graphic arts -- Technique.

(3)

(3)

Industrial management.

(3)

Information society.

(3)

Information technology -- Management.

(3)

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Marknadsföring.

(3)

Marktforschung.

(3)

Mass media -- Audiences.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Dictionaries.

(3)

Mass media and children -- United States.

(3)

Mass media and children.

(3)

(3)

(3)

Nonfiction films.

(3)

Online social networks -- Economic aspects.

(3)

Political campaigns -- United States.

(3)

Positioning (Advertising)

(3)

Produits de marque.

(3)

Public relations -- Management.

(3)

(3)

Relations publiques.

(3)

Sales promotion -- South Africa.

(3)

Small business -- United States -- Management.

(3)

Small business marketing.

(3)

Technological innovations.

(3)

Television advertising.

(3)

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