Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

50 shades of black : what does it mean to be beautiful and dark skinned today

Could the black diamond spending culture have an impact on a brand's health?

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

What women want : do car brands really know how to engage with black females?

The evolution of black branding and the death of brand loyalty

New body politics : narrating Arab and Black identity in the contemporary United States

Money for nothing : indebtness and aspiration in South Africa

It's a black-white thing

Black widow, white widow : is Al-Qaeda operating in South Africa?

Ragged glory : the rainbow nation in black and white

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model