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37. 
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
Format: 
Books
Publication Date 
2010
Excerpt: 
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-
Available: Copies:
38. 
Cover image for Crisis communication : practical public relations srategies for reputation management and company survival
by 
Anthonissen, Peter Frans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Crisis communication : practical public relations srategies for reputation management and company
Available: Copies:
40. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette.
Format: 
Books
Publication Date 
2002
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.
Available: Copies:
41. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
KMPL: Public relations
Available: Copies:
43. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
44. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Public relations.
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
46. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing
Available: Copies:
47. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service
Available: Copies:
by 
Moeti, Kabelo.
Format: 
Books
Publication Date 
2019
Excerpt: 
Finance, Public -- Law and legislation -- South Africa.
Available: Copies:
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