Search Results for Consumers

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41 Results Found

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37.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Available: Copies:

38.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

39.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

40.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and

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41.

Entrepreneurship and how to establish your own business

Nieuwenhuizen, C.

Format:

Books

Publication Date

1996

Excerpt:

characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate

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