Public relations, development and social investment : a southern African perspective / Rensburg

Public relations in South Africa : a management reader / Lubbe, Berendien.

All about public relations : how to build business success on good communications / Haywood, Roger

Public economics / Calitz, Estian, editor.

KMPL: Public relations

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

and experiences, and public relations -- Managing digital communications: online, social media, and

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and