presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

harm -- Interference with contractual relations -- Unlawful competition -- Product liability -- Breach

: political public relations -- Pressure-group politics and the oxygen of publicity -- Political communication

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

-- Marketing management -- Human resource management -- Information management -- Public relations

Film -- External Professional -- Application : Video -- External Information and Public Relations