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37.

Personality not included : why companies lose their authenticity--and how great brands get it back

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir

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38.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir

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39.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir

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40.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html">http://catdir

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41.

Chagall : a biography

Wullschläger, Jackie.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0906/2008006162-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008006162.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0906/2008006162-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0906/2008006162-d.html

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Books

Publication Date

2008

Excerpt:

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42.

Fashion photography : a complete guide to the tools and techniques of the trade

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

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Publication Date

2008

Excerpt:

/2008932745-b.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html</a>

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43.

Scoring points : how Tesco continues to win customer loyalty

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008 2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html">http://catdir

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44.

Indie publishing : how to design and produce your own book

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html">http://catdir

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45.

Media & society

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html">http://catdir

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46.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

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Books

Publication Date

2008

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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http

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47.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir

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48.

Edward Steichen : lives in photography

Brandow, Todd.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0718/2007020128.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0718/2007020128.html">http://catdir

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