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1.

Cover image for Online marketing : a customer-led approach

Online marketing : a customer-led approach

by

Gay, Richard.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001

Available: Copies:

2.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001

Available: Copies:

3.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir

Available: Copies:

4.

Cover image for Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

by

Acuff, Jerry, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016972314&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

5.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001

Available: Copies:

6.

Cover image for What is publication design?

What is publication design?

by

Bhaskaran, Lakshmi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016802524&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

=service&doc_library=BVB01&doc_number=016802524&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

Available: Copies:

7.

Cover image for Meggs' history of graphic design

Meggs' history of graphic design

by

Meggs, Philip B.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0654/2005008604-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005008604-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html">http://catdir

Available: Copies:

8.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

9.

Cover image for Left to tell : discovering God amidst the Rwandan holocaust

Left to tell : discovering God amidst the Rwandan holocaust

by

Ilibagiza, Immaculée.

Table of contents http://catdir.loc.gov/catdir/toc/ecip063/2005031509.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014795397&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2005031509-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005031509-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

10.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001

Available: Copies:

11.

Cover image for Don't make me think! : a common sense approach to Web usability

Don't make me think! : a common sense approach to Web usability

by

Krug, Steve, author.

Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006277850.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015862957&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2138504
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015862957&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015862957&line_number=0001

Available: Copies:

12.

Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

by

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

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Keller, Kevin Lane, 1956-

(3)

Aaker, David A.

(2)

Kotler, Philip.

(2)

(2)

Acuff, Jerry, 1949-

(1)

American Institute of Graphic Arts.

(1)

(1)

(1)

Askew, Kelly Michelle.

(1)

Ayittey, George B. N., 1945-

(1)

Bedbury, Scott.

(1)

Bhaskaran, Lakshmi.

(1)

(1)

Blowfield, Mick.

(1)

Boeije, Hennie, 1966-

(1)

Bolton, Richard, 1956-

(1)

(1)

Booth, Wayne C.

(1)

Bruce, Duncan, 1951-

(1)

Butler, Judith, 1956-

(1)

Castells, Manuel, 1942-

(1)

Charlesworth, Alan, 1956-

(1)

(1)

Cohen, Allan R.

(1)

Cohen, Marshal.

(1)

Colomb, Gregory G.

(1)

Daft, Richard L.

(1)

Daft, Richard L. Leadership.

(1)

Dahlén, Micael.

(1)

Davies, Gary, 1946-

(1)

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(1)

Davis, Lloyd, 1959-2005.

(1)

(1)

Daymond, M. J. (Margaret J.)

(1)

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(1)

Devereux, Stephen, 1959-

(1)

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(1)

Elkington, John, 1949-

(1)

Elliott, Richard.

(1)

Erwin, Steve, 1959-

(1)

(1)

Fenichell, Stephen.

(1)

Fink, Stephen L.

(1)

(1)

Georgson, Mats.

(1)

Grant, John, 1964-

(1)

Grant, Kevin, 1968-

(1)

Gunter, Barrie.

(1)

(1)

Harcourt, Wendy, 1959-

(1)

Hartigan, Pamela.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

Heller, Robert, 1932-2012.

(1)

Heller, Steven.

(1)

(1)

Holt, Douglas B.

(1)

Human Sciences Research Council. Child, Youth and Family Development Research Programme.

(1)

(1)

Hunt, Terry, 1955-

(1)

Ilibagiza, Immaculée.

(1)

Institute of Development Studies (Brighton, England)

(1)

Irwin, Alan, 1955-

(1)

Johansson, Johny K.

(1)

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(1)

Kanuk, Leslie Lazar.

(1)

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(1)

Kelley, Tom, 1955-

(1)

Kibel, Maurice A.

(1)

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(1)

Krugman, Paul R.

(1)

Kumar, V., 1957-

(1)

Kunzru, Hari, 1969-

(1)

(1)

Lange, Fredrik.

(1)

Levy, Frank, 1941-

(1)

Lincoln, Yvonna S.

(1)

Littman, Jonathan, 1958-

(1)

Maryland Institute, College of Art.

(1)

Maxwell, Simon.

(1)

McCandless, David.

(1)

Meggs, Philip B.

(1)

Meggs, Philip B. History of graphic design.

(1)

Mitchell, Claudia.

(1)

Moletsane, Relebohile.

(1)

Montfort, Nick.

(1)

(1)

Mules, Warwick.

(1)

Murnane, Richard J.

(1)

(1)

Neumeier, Marty.

(1)

Norman, Donald A.

(1)

Nyamnjoh, Francis B., 1961-

(1)

(1)

(1)

(1)

Peters, Robert L. (Robert Lloyd), 1954-

(1)

Phillips, Jennifer C., 1960-

(1)

Phillips, Tim, 1967-

(1)

Pithouse, Kathleen.

(1)

(1)

Prahalad, C. K.

(1)

Prettejohn, Elizabeth.

(1)

Purvis, Alston W., 1943-

(1)

Rayner, Philip, 1947-

(1)

(1)

Rose, Gillian, 1962-

(1)

Ross, Catherine, 1953-

(1)

Rwigema, Henry.

(1)

Sartain, Libby, 1954-

(1)

Schiffman, Leon G.

(1)

Schultz, Majken.

(1)

Schumann, Mark, 1955-

(1)

Shannon, Joshua, 1972-

(1)

Slife, Brent D.

(1)

Smallwood, W. Norman.

(1)

Smith, Aaron, 1972-

(1)

Smith, Stephen C., 1955-

(1)

Smith, Terry, 1955-

(1)

Strunk, William, 1869-1946.

(1)

Talarico, Lita.

(1)

Tapscott, Don, 1947-

(1)

Tekinbaş, Katie Salen.

(1)

Thorne, Sally E. (Sally Elizabeth), 1951-

(1)

Thwaites, Tony.

(1)

Thwaites, Tony. Tools for cultural studies.

(1)

Todaro, Michael P.

(1)

Ulrich, David, 1953-

(1)

Venter, Robert.

(1)

Wagstaff, L. A. (Lucy A)

(1)

Wakefield, David (David F.)

(1)

(1)

Wardrip-Fruin, Noah.

(1)

Watermeyer, Brian.

(1)

Webster, Allen.

(1)

(1)

Wedd, Kit. Creative quarters.

(1)

Westerbeek, Hans.

(1)

Wheeler, Alina.

(1)

White, E. B. (Elwyn Brooks), 1899-1985.

(1)

Wilk, Richard R.

(1)

Williams, Anthony D., 1974-

(1)

Williams, Joseph M.

(1)

Williams, Richard N., 1950-

(1)

Williams, Robin, 1953- author.

(1)

Wisenblit, Joseph.

(1)

(1)

Wykes, Maggie, 1951-

(1)

Zimmerman, Eric, 1969-

(1)

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(1)

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Library

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Subject

(11)

Branding (Marketing)

(9)

Brand name products -- Management.

(5)

Brand name products.

(5)

(5)

Consumer behavior.

(4)

Corporate image.

(4)

(4)

Strategisches Management.

(4)

(3)

(3)

Aufsatzsammlung.

(3)

Creative ability in business.

(3)

Economic history.

(3)

Economic policy.

(3)

Handbooks and manuals.

(3)

(3)

(3)

Marketing -- Management.

(3)

Strategisch management.

(3)

Verbraucherverhalten.

(3)

Africa -- Economic conditions -- 1960-

(2)

Africa -- Economic policy.

(2)

(2)

(2)

Beeldende kunsten.

(2)

Brand name products -- Planning.

(2)

Business names.

(2)

Communication in marketing.

(2)

Compétitivité.

(2)

Customer relations.

(2)

Decision making.

(2)

(2)

Developing countries.

(2)

Economic development.

(2)

(2)

(2)

(2)

(2)

Graphic design (Typography)

(2)

Informationsgesellschaft.

(2)

(2)

Marketing research.

(2)

Mass media -- Psychological aspects.

(2)

Mass media and culture.

(2)

(2)

Politics and government

(2)

Sociale aspecten.

(2)

(2)

Strategic planning.

(2)

Visual communication.

(2)

Wirtschaftsentwicklung.

(2)

(2)

AIDS (Disease) -- South Africa.

(1)

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(1)

Advertising -- Brand name products.

(1)

Advertising -- Management.

(1)

(1)

Africa -- Economic integration.

(1)

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(1)

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(1)

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(1)

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(1)

Africa, Southern.

(1)

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(1)

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(1)

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(1)

Afrique -- Politique économique.

(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

Art -- Dictionnaires anglais.

(1)

Art -- Philosophie.

(1)

Art -- Philosophy.

(1)

Art and literature -- France -- History -- 19th century.

(1)

Art and literature.

(1)

Art and society -- New York (State) -- New York -- History -- 20th century.

(1)

Art in literature.

(1)

Art, American -- New York (State) -- New York -- 20th century.

(1)

(1)

Artes gráficas.

(1)

(1)

Artistes -- Angleterre -- Londres.

(1)

Artistes -- Biographies -- Dictionnaires anglais.

(1)

Artistes -- Londres (GB) -- Histoire.

(1)

Artists -- Biography -- Dictionaries.

(1)

Artists -- England -- London.

(1)

Asistencia económica -- Países en desarrollo.

(1)

Aspects psychologiques.

(1)

Aspects socio-économiques.

(1)

Audiovisual Aids.

(1)

(1)

Automation -- Economic aspects.

(1)

(1)

Benutzerorientierung.

(1)

Besluitvorming.

(1)

Beziehungsmanagement.

(1)

Biography -- Dictionaries.

(1)

(1)

Boktryckeriteknik.

(1)

(1)

Book design -- Handbooks, manuals, etc.

(1)

Book design -- History.

(1)

(1)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation -- Management.

(1)

Buchherstellung.

(1)

Business ethics.

(1)

Business networks.

(1)

(1)

Catholics -- Rwanda -- Biography.

(1)

(1)

Catholiques -- Rwanda -- Biographies.

(1)

Chateaubriand, François-René de, 1768-1848.

(1)

Child Health Services.

(1)

Child health services -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Child health services -- South Africa -- Handbooks, manuals, etc.

(1)

(1)

Children -- Diseases -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Children -- Diseases -- South Africa -- Handbooks, manuals, etc.

(1)

Children -- Diseases.

(1)

Ciencias sociales -- Investigación -- Metodología.

(1)

Commerce -- organization & administration.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

(1)

Communication in management.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

Community health services -- South Africa.

(1)

(1)

Comportement du consommateur.

(1)

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(1)

Comportement économique.

(1)

Computer games -- Design.

(1)

Computer games -- Programming.

(1)

(1)

Computers -- Social aspects.

(1)

Computers and civilization.

(1)

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

(1)

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(1)

Corporate culture.

(1)

Corporate identity.

(1)

Corporate responsibility.

(1)

Corporations -- Public relations.

(1)

Creative ability in business -- Case studies.

(1)

Critical pedagogy Congresses

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Critical pedagogy.

(1)

Créativité dans les affaires - Cas, Études de.

(1)

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(1)

Culturele aspecten.

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(1)

(1)

(1)

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(1)

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(1)

(1)

(1)

Design -- Psychological aspects.

(1)

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(1)

Developing countries -- Economic policy.

(1)

(1)

Dictionnaire (Descripteur de forme)

(1)

(1)

Druckwerk -- Gebrauchsgraphik.

(1)

Démocratie -- Afrique.

(1)

(1)

Economic assistance -- Developing countries.

(1)

Economic assistance.

(1)

Economic development -- Africa.

(1)

Economic development -- Developing countries.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Statistical methods.

(1)

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(1)

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(1)

Education -- Biographical methods -- Case studies.

(1)

Education -- Biographical methods.

(1)

Education -- Research -- Methodology.

(1)

Education -- Research.

(1)

Education -- South Africa.

(1)

Education -- Study and teaching -- South Africa.

(1)

Education Biographical methods Case studies Congresses

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(1)

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(1)

Ekonomisk politik -- U-länder.

(1)

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