Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods

group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will

processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10

? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

-Off Deals -- Loyalty Programs -- Event Marketing -- Summary of Consumer-Oriented Promotions and Marketer

loyalty -- Company image -- Brand community -- Brand elements -- Corporate societal marketing -- Perceived

-- Encouraging customer loyalty.

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1