Search Results for Strategy.

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46 Results Found

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument

Available: Copies:

The 8th habit : from effectiveness to greatness

Covey, Stephen R.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

: pathfinding shared vision, values and strategy -- Chap. 12. The voice and discipline of execution : aligning

Available: Copies:

Management : the basics

Witzel, Morgen.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=200448
ebrary http://site.ebrary.com/id/10093605
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=116185
MyiLibrary http://www.myilibrary.com?id=40693
Taylor & Francis http://www.tandfebooks.com/isbn/9780203694374

Format:

Electronic Resources

Publication Date

2004

Excerpt:

What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production

Available: Copies:

Retailing management

Levy, Michael, 1950-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1609345

Format:

Electronic Resources

Publication Date

2004

Excerpt:

market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management

Available: Copies:

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

communications mix / Malcolm White -- How better media strategy leads to greater business success / Will Collin

Available: Copies:

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98808
MyiLibrary http://www.myilibrary.com?id=34508
OverDrive https://www.overdrive.com/search?q=F252D735-44F5-4A7A-80B5-6E26FE13926F

Format:

Electronic Resources

Publication Date

2003

Excerpt:

budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

10.

Business dynamics : systems thinking and modeling for a complex world

Sterman, John.

Table of contents http://swbplus.bsz-bw.de/bsz089332229inh.pdf
Table of contents http://swbplus.bsz-bw.de/bsz089332229inh.htm
Klappentext http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009195995&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Klappentext http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=009195995&line%5Fnumber=0002&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Action -- Applications of System Dynamics -- Automobile Leasing Strategy: Gone Today, Here Tomorrow -- On

Available: Copies:

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