The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Saving South Africa's youth : building socially responsible brands in financial ...

The analysis of the Sophiatown brand development

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective