by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
and personal selling -- Brochures, other print and electronic information -- Distribution channels in
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
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