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Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

Sport psychology in practice

Andersen, Mark B., 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010554.html

Format:

Books

Publication Date

2005

Excerpt:

The selling or the telling of sport psychology: presenting services to coaches / Harriet D. Speed

Available: Copies:

Writer's Digest handbook of magazine article writing

Ruberg, Michelle, 1980-

Format:

Books

Publication Date

2005

Excerpt:

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

Available: Copies:

The merchant of Venice

Shakespeare, William, 1564-1616.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-d.html

Format:

Books

Publication Date

2005

Excerpt:

The Merchant of Venice is one of the ten most popular titles from the best-selling Cambridge School

Available: Copies:

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

Power Excel and Word

Gookin, Dan.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=272206
ebrary http://site.ebrary.com/id/10146933
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=170551
MyiLibrary http://www.myilibrary.com?id=64987
OverDrive https://www.overdrive.com/search?q=A74E7DFF-4A67-4BDF-AD25-4A1B284B47CD

Format:

Electronic Resources

Publication Date

2004

Excerpt:

"Best-selling author Gookin ... keeps readers laughing while he takes them from being a ho-hum user

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

Available: Copies:

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling

Available: Copies:

10.

Profitable growth is everyone's business : 10 tools you can use Monday morning

Charan, Ram.

Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html

Format:

Books

Publication Date

2004

Excerpt:

profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19

Available: Copies:

12.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

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