59 Results Found
000000000000IIE
by
Saunders, M. N. K.
Format:
Books
Publication Date
2003
Excerpt:
Research methods for business students / Saunders, M. N. K.
2.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
3.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:
Electronic Resources
Publication Date
2003
Excerpt:
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
4.
by
David, Fred R.
Format:
Books
Publication Date
2003
Excerpt:
. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch
by
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2002
Excerpt:
Marketing management and strategy / Doyle, Peter, 1943-2003.
6.
by
Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format:
Books
Publication Date
2002
Excerpt:
International Business Machines Corporation -- Management.
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
8.
by
Calvin, Robert J.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html
Format:
Books
Publication Date
2001
Excerpt:
-on instruction found in today's finest business schools and executive education seminars, then outlines a step
9.
by
David, Fred R.
Format:
Books
Publication Date
2001
Excerpt:
-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch
10.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.
11.
by
Thompson, Arthur A., 1940-
Format:
Books
Publication Date
2001
Excerpt:
-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation