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1. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
real-world applications. The book's integrated learning experience gives you hands-on practice putting
Available: Copies:
2. 
Cover image for The art of game design : a book of lenses
The art of game design : a book of lenses
The art of game design : a book of lenses
by 
Schell, Jesse.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=881690&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
experience takes place in a venue -- 4. The experience rises out of a game -- 5. The game consists of
Available: Copies:
4. 
Cover image for Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
research facilities -- Choosing a user experience research activity -- Get up and running. Preparation for
Available: Copies:
5. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
This text has been written specifically for those with no previous experience of research or
Available: Copies:
6. 
Cover image for Fundamentals of game design
Fundamentals of game design
Fundamentals of game design
by 
Adams, Ernest (Ernest W.), author.
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780133435726
Volltext http://proquest.tech.safaribooksonline.de/9780133435726
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Creative and expressive play -- Character development -- Storytelling -- Creating the user experience
Available: Copies:
7. 
Cover image for Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Format: 
Books
Publication Date 
2014
Excerpt: 
qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the
Available: Copies:
8. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web
Available: Copies:
9. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost
Available: Copies:
10. 
Cover image for The graphic design reference & specification book
The graphic design reference & specification book
by 
Evans, Poppy, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
design -- User experience and interface design -- Standard forms and contracts.
Available: Copies:
11. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
versus new school -- Captchas -- Experience gap -- Raising and keeping the bar high: Cirque -- Stirring
Available: Copies:
12. 
Cover image for Adobe Photoshop CS6 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC
Adobe Photoshop CS6 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC
by 
Evening, Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
experience, to create professional quality results. A robust accompanying website features sample images
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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