Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message

-- Qualitative data analysis and interpretation -- Research findings and dissemination -- Research management.

analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play

visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to

, David Harvey, Edward Soja, Erich Auerbach, Georg Lukács, and Fredric Jameson. Analysis of critical

; Business analysis ; Business goals, objectives, strategies, and tactics ; Budgeting ; Measuring performance

advertisements -- Model essay: semiotic analysis of an advertisement -- Defining discourse and ideology -- Where

Setting the statistical scene -- Exploratory data analysis -- Foundations of statistical inference

Pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis

-- Generalization -- Approach -- Causal Layered Analysis -- Integral Futures -- Conclusion -- Resources -- Social

collection: interviewing -- Information collection: document study and secondary analysis -- Sampling and

-- Visual analysis -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography